Alresford: 100% tourism satisfaction

Press Release: 22/05/2012


Alresford Town Council has conducted a survey of visitors to the town to obtain insights into visitors’ motivation for choosing the Georgian market town for daytrips and also their degree of satisfaction with their experience. The survey revealed that 100% would visit again and would recommend others to enjoy what Alresford has to offer and in turn, the majority of visitors canvassed said they come to the town themselves because it was recommended to them.

Members of Alresford Tourism Committee are delighted with the feedback. The Chair of the Committee, Lisa Griffiths said,

In addition to the popular walks and trails and the world-class visitor attraction that is the Watercress Line, this survey has highlighted the fact that one of Alresford’s biggest attractions is the variety of independent businesses in our pretty town. The shops and dining venues in Alresford offer ‘something different’ from the run-of-the-mill high street.

Feedback from the survey describes us as a “well kept, upmarket, traditional English market town” and we know that this is largely due to the quality of the shopping and dining experience, the commitment that shop owners demonstrate to ensuring the shop fronts and window displays are smart, plus the hard work of the Council and Chamber in ensuring that the walks and trail are well-kempt and that hanging baskets and Christmas trees give the town a seasonal edge.”

Visitors also cited the fact that the people of Alresford are friendly which contributes to a welcoming atmosphere for visitors. Cllr Robert Humby, Deputy Leader of Winchester City Council and Portfolio Holder for Strategic Planning & Economic Development added,

Alresford is a long-established jewel in the district’s crown in terms of its attractiveness as a rural tourist destination. In this era of economic uncertainty it is great to hear that the high quality retail and dining offering is so central to the visitor experience. We congratulate the committed people who work in the shops and restaurants, and everyone who keeps the town looking fantastic throughout the year. Winchester City Council has recently supported the production of an updated Pocket Guide that showcases the businesses and attractions and this feedback underlines that shopping and eating out is an essential part of the mix.”

To pick up a free copy of the New Alresford Pocket Guide, produced by the Chamber of Commerce with the support of Winchester City Council and Alresford Town Council, please visit Winchester Tourist Information Centre or collect from various retailers in the town centre itself. The town has a high profile on and also its own website for pre-visit information.