Brown Tourist Signs

Brown Tourist Signs are road traffic directional signs, whose main purpose is to guide visitors to a destination along the most appropriate route, particularly where destination's are difficult to find.

Brown Tourist Signs are only an aid to safe and efficient navigation, which complement but cannot replace pre planning material such as maps and road atlases.  The signs should supplement rather than duplicate the information already provided on existing directional signs.

Generally, Brown Tourist Signs should only be used where there are clear benefits to road users. They are not intended to supplement marketing initiatives neither should they be used as a substitute for promotional material. In built-up areas it is often difficult to sign individual attractions because often there are many of these facilities.

Applying for Tourist signs

To apply for tourist signs please print and complete the application form at the bottom of this page. Applicants are advised to check that their attraction or facility does qualify for tourist signs by making close reference to the guidance notes on page 7 of the Tourist Road Sign Application Form, alternatively email: or phone 01962 840222.

Attractions or facilities with less than 20,000 visitors a year can be considered for signing from the nearest main road.  Attractions with more than 20,000 visitors a year can be considered for signing from the nearest 'A' road.  Attractions with more than 150,000 visitors a year can be considered for signing from the nearest motorway or dual carriageway trunk road.

Completed forms should be sent together with a non-returnable assessment fee for £125 (cheques payable to Winchester City Council) to:

Traffic & Transport
Winchester City Council Offices
Colebrook Street
SO23 9LJ