Independent retailers get digital savvy

Press Release: 12/01/2015

Digital High Street Skills is a tailor-made suite of training programmes specifically designed to help independent retailers based in Alresford, Bishop’s Waltham, Denmead, Wickham and Winchester to develop their knowledge of the internet, social media and the benefits of getting their business on-line.

All three free workshops take place at Guildhall Winchester from 4pm to 8pm and are run by the Association of Town Centre Management (ATCM). The first session on Thursday 5 February entitled Understand your customer and digital marketing covers the important basics of marketing right through to on-line channels.

Developing your business on-line is the subject of the second session on Thursday 19 February. This gives an introduction to on-line, e-commerce and multi-channel marketing.

The final session on Thursday 5 March, Grow your business through Social Media, gives an introduction to blogs, social media and rich content which will keep your customers engaged with your business.

Any business signing up can elect to do one, two or all three modules depending on their experience.

Cllr Robert Humby, Leader of Winchester City Council, said:

From developing a website to using email marketing and social media, the Digital High Street Skills Programme will equip independent retailers with the confidence, skills and tools they need to benefit from the rapid growth of e-tailing and ultimately increase their bottom line. These workshops are one of a number of initiatives that Winchester City Council has introduced to support our independent retailers and market towns.

These workshops are free of charge to attendees due to funding received from the Department for Business, Innovation and Skills (BIS) via the Enterprise M3 Local Enterprise Partnership and Winchester City Council. Places are limited to one per business and are allocated on a first-come, first-served basis so book early to avoid disappointment. A cancellation charge of £85 is applicable for attendees who register but do not attend.

To find out more about the course content or book your place, please visit: www.winchester.gov.uk/business/business-support-advice/training-networking/ and use the Eventbrite links on this page. Alternatively you can contact Jade Moses, Economy and Arts Apprentice, at jmoses@winchester.gov.uk