New-look guides to Bishop’s Waltham and Wickham
Press Release: 12/06/2014
Visitors to the beautiful market towns of Bishop’s Waltham and Wickham will be treated to revamped pocket guides, thanks to efforts in both towns to reinvigorate the way the medieval destinations are presented.
The 24-page booklets which explain the history, describe the sights and promote local shopping and eating will be available at tourist information centres, hotels, destinations, shops and cafes around the district and beyond.
While maintaining the same core information as the previous guides, each town has taken the opportunity to radically update the look of their publications and make their guides more individual. New branding was developed in consultation with businesses by local agencies Glow in Wickham and PMDC Design in Droxford. To further boost the appeal of spending a day in the towns, Winchester City Council commissioned new photography by local photographer Paul Carter.
Heidi Isa, Winchester City Council’s Market Towns Development Officer, coordinated the production of the guides with support from the Visit Winchester team, also based at the Council. Heidi said:
We have been focusing on developing footfall to these beautiful market towns by implementing a series of measures such as events promotion and brand development. The Pocket Guides mean we can showcase all this hard work in one place directly to visitors to the area. The next step of the project will be to distribute the guides further afield in order to encourage day-trippers to the towns.
Cllr Robert Humby, Leader of Winchester City Council and Portfolio Holder for Economic development and Tourism, added:
We applaud the proactive attitude of the communities of both Wickham and Bishop’s Waltham. The projects are great examples of local people seizing timely opportunities with business backing - and Winchester City Council has been only too pleased to lend its support to Wickham Parish Council, Bishop’s Waltham Chamber of Commerce and its Town Team. Both destinations are situated in prime locations to be bases for the South Downs National Park. The Destination Management Partnership founded by Winchester City Council is always looking to cross-promote both the Winchester and South Downs destinations and the rural areas are a key focus in this as the National Park represents a good opportunity to reinvigorate tourism with far-reaching economic benefits.
Guides are available at Winchester Tourist Information Centre, cafés and shops in Bishop’s Waltham and Wickham, and will soon be available at a selection of hotels and destinations across the region.