Bishop’s Waltham Launches ‘Totally Locally’ and Celebrates its Independents

Press Release: 23/06/2014

Independent's Day 2014

Every year across the UK, thousands of small independent retailers come together on 4 July to celebrate all that is great about being an independent on their local high street.

Having successfully launched the National Skills Academy for Retail’s Independents’ Day initiative last year, the hidden gem of the rolling Hampshire countryside, Bishop’s Waltham, is going one step further this year by launching their ‘Totally Locally’ campaign on the same day.

Designed specifically to embrace local and satellite communities, the Totally Locally campaign will focus on a simple core message – spend locally and regularly in Bishop’s Waltham’s wide variety of independent shops rather than online or in the large chains and supermarkets, and very quickly, this simple, subtle change will start to make a huge difference to the local area and economy.

Emma Bondsfield of independent gift shop Luvvit Want it said,

Of late, there has been a sea change of opinion, with people really wanting to discover what’s available around them and return to traditional core values. With an upsurge in desire nationally to revive the local high street and economy to see it buzzing again, bustling and thriving Bishop’s Waltham is certainly blazing a trail.

Chock full of delightful independent gift and interiors shops, cafés, restaurants and salons, Bishop’s Waltham offers unrivalled choice, quality and customer service to its visitors. The 4 July Independents’ Day event and Totally Locally launch invites shoppers to show their support for local businesses and in turn, for the businesses to express their appreciation to their customers. With late opening until 7.00pm, shoppers will have plenty of time to take advantage of a variety of special one, or two day offers such as:

  • A Country Market in the High Street
  • The Great British Pimms O’Clock stand
  • The Durley strawberry & ice cream party
  • Hampshire-made ice cream with a “Design an Ice Cream Sundae / Cone” competition (with great prizes)
  • Local band The Scary Biscuits playing live
  • Free tastings
  • Complimentary goodie bags
  • 10-15% off in some shops and product lines
  • Numerous prize draws with fabulous offerings
  • Free gifts with certain purchases
  • Craft workshops
  • Demonstrations
  • Free parking from 3pm

(Further details of individual shop offers for Independents’ Day will be posted on

The new Totally Locally campaign will continue on from 4 July, 7 days a week, 365 days a year and will showcase and celebrate the town’s heritage and independent businesses and shops, continually giving locals a reason to shop in Bishop’s Waltham and reminding them of all the great things that are right on their doorstep.

Totally Locally sets out to change public perception and shopping habits so that people look forward to spending money in their local shops instead of elsewhere. If every adult in Bishop’s Waltham and surrounding villages spent just £5 with their local independent shops and businesses, instead of online or with the big supermarkets, it would be worth an extra £2.5m to our local economy. And what does that mean in real terms? It means more jobs, better facilities and a nicer place to live and work for us all.

The Totally Locally campaign encourages residents to,

Make your town a better place to live, work and visit by spending a fiver in it. Not even an extra fiver. Just one you already spend, spent in a slightly different way.

Last year’s Independents Day event was organised by Winchester City Councils Market Towns Development Officer, Heidi Isa, however the Bishop’s Waltham Chamber of Trade has taken on the task of organising the event themselves this year. Heidi said,

I’m really excited that the Chamber of Trade has taken ownership of this event and is making it bigger, better and more individual to Bishop’s Waltham. The launch of Totally Locally, coordinated by Amanda Redwin of Rethunk Interiors, is the icing on the cake.