Denmead shop sales set to balloon

Press Release: 08/12/2014


A new village loyalty card launched in Denmead on Saturday 6 December is expected to boost sales among the seven businesses participating in the scheme and beyond.

The Denmead Village Card is designed to reward residents for shopping in their local independent stores, with customers receiving a stamp on their card for every transaction over £5. Once all eight stamps are collected, the customer is entered into a prize draw which takes place every month. Prizes range from meal vouchers to bottles of wine and flower bouquets.

Leader of Winchester City Council, Cllr Rob Humby, was there to support the launch of what he thinks is a very important tool for promoting local shopping.

He said:

This initiative is an excellent example of how businesses can join forces in encouraging local people to use their local shops and reward them for doing so. It is also a demonstration of how our Market Towns Development Initiative is driving economic development projects around the district. I’ve already collected 2 stamps on my card and am looking forward to gathering the rest.

The launch of the scheme was timed to coincide with Small Business Saturday, a nationwide initiative aimed at encouraging people to support the smaller businesses where they live, whether they are shops, services or eateries.

The Denmead Village Card idea came about as a result of discussions taking place at one of the successful Denmead Business Forums, regularly attended by more than 40 Denmead businesses. The idea for the scheme was turned into a reality by Winchester City Council’s Market Towns Development Officer with a huge amount of support from one particular Denmead couple. Voiceover Artist, Steve O’Neill, was responsible for designing a logo for the card, while partner Lisa, who runs online retail business, has built up a large and ever-expanding following on the Love Denmead Facebook page; the main platform for promoting the card and its benefits. They commented:

Since we moved to Denmead, we’ve really enjoyed being part of the vibrant local community and as such we’re happy to have been able to give something back by contributing in a small part to these events. Ultimately we’d hope, like everyone, that they bring success to Denmead village as a whole.

The seven businesses taking part in the Village Card scheme are: Parkers, Barnards, Fleurtations, Discover Wine, Hebe Salon, Speedmech Garage Services and Denmead Fruit & Veg.

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