Heidi takes on the market town challenge

Press Release: 21/05/2013

Heidi Isa with Cllr Rob Humby

What makes our nation’s traditional High Streets special and unites us in our wish to keep them vibrant and at the heart of our local communities? Bishop’s Waltham, Denmead and Wickham share a common sense of pride in their unique retail offer and know that it is worth preserving for future generations.

With this in mind they have employed Heidi Isa as their Market Towns’ Development Officer to help keep their town centres thriving and resilient during this time of economic uncertainty.

Heidi will deliver local action plans in these three very different rural towns in the Winchester district, with tasks ranging from events management, fundraising and marketing to setting up new business networks and raising customer service standards.

Heidi studied Japanese at university and spent three years working for the local government in Nagasaki where she organised events to promote international understanding. On her return from Japan, she joined a TV production company where, after a few years, she was directing programmes for Japanese TV on European travel and British culture. She has spent the last seven years developing her marketing skills as Head of Business Development for the world’s largest printing company.

Heidi, 35, from Winchester, said:

I’m thrilled to have this opportunity to combine my professional experience with a personal passion for local economic development and tourism. Bishop’s Waltham, Denmead and Wickham each has its own strengths, weaknesses, opportunities and threats. I can’t wait to build upon these strengths and develop the opportunities in order to realise the full potential of each town.

Cllr Robert Humby, Deputy Leader of Winchester City Council, added:

The Market Towns’ Development Officer position is a great example of partnership working with funding from the government’s Town Team Partners Fund for Bishop’s Waltham, Winchester City Council as well as the Parish Councils of Bishop’s Waltham, Wickham and Denmead. I am looking forward to working with Heidi to sustain and enhance the vitality and the economy of our market towns.

Heidi Isa will be working Monday to Thursday and can be contacted at hisa@winchester.gov.uk