Markets Research

Winchester’s current markets programme was introduced in 2010. It has expanded since this time, and there are now markets from Wednesday to Sunday each week offering a huge variety of goods and experiences for shoppers. It is a popular feature with visitors and local people on the central streets of Winchester.

In order to guide the development of the markets programme, the Council has commissioned two pieces of independent research. One explores the attitudes of visitors and shoppers, whilst the other examines the impact of the markets on the year-round trading offer of the city.

You can find both of these reports below.