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Corporate Strategy 2008 - 2013


This document sets out the aims of Winchester City Council, which has been elected by the people of the District to deliver a good quality of life for current and future residents. The City Council has a leading role in promoting the well-being of the District, balancing economic, environmental and social pressures.

The Winchester District Community Strategy sets out a sustainable, long term vision for the District, shared by and delivered through the City Council, its communities and partner organisations.

The Winchester Local Development Framework supports the Community Strategy, identifying how the District will develop over the next twenty years and putting in place the policies to encourage and facilitate that development.

This Corporate Strategy sets out how the City Council, as a community leader and provider of services, will contribute towards these broader outcomes, either directly or in partnership.

The City Council will endeavour to meet the needs of all sections of the community and is mindful of its duties in respect of equality and diversity. This includes the need to play our part in achieving well-being for children and young people as set out in the Children Act 2004.


Economic Prosperity

What do we want Winchester to be like?

The Winchester District economy meets the challenges of the 21st century:

  • sectors which build on our natural strengths are thriving
  • the district offers a range of jobs, particularly high value jobs, and local people have the skills needed to fill them
  • people have the opportunity to enhance their quality of life by working close to their home
  • the infrastructure business needs for success is in place
  • we offer an environment where business wants to locate and grow

To help achieve this, over the next five years, the City Council will:

  • Provide the environment and facilities for business start up and growth throughout the District
  • Support vibrant city, town and village centres
  • Promote the creative economy
  • Encourage a diverse rural economy
  • Support tourism businesses throughout the District
  • Ensure an adequate housing supply to support the local economy

High Quality Environment

What do we want Winchester to be like?

We are proud of our natural and built environment:

  • neighbourhoods are clean and green
  • resources are used efficiently, pollution levels are low and we are responding to the challenges of climate change
  • wildlife species are thriving
  • the historic environment is preserved and enhanced
  • local distinctiveness is protected and the public realm is well designed, built and maintained.

To help achieve this, over the next five years the City Council will:

  • Ensure that streets and open spaces are clean, attractive and accessible
  • Reduce the volume of waste produced locally and increase levels of recycling
  • Encourage biodiversity
  • Improve air quality in Winchester town centre
  • Improve access to town and village centres
  • Ensure that the historic environment of the District is preserved and enhanced
  • Use the planning system to promote the building of new homes to both meet local needs and Government set targets while protecting local character through sensitive, high quality design and appropriate densities
  • Reduce our emissions of 'greenhouse' gases and assist others to do the same


Safe and Strong Communities

What do we want Winchester to be like?

Citizens are happy in their day-to-day lives because they:

  • feel safe wherever they live, work or spend their leisure time
  • can enjoy a healthy, active life, and receive the care they need when they need it
  • are not disadvantaged by where they live or the community they come from
  • are able to influence the future of their community

To help achieve this, over the next five years the City Council will:


Promote freedom from fear by:

  • Working with local communities and our partners to reduce levels of crime and disorder and increase feelings of safety
  • Dealing promptly and effectively with anti-social behaviour
  • 'Designing out crime' through all aspects of the Council's work

Promote health and well-being by:

  • Supporting the promotion of healthy lifestyles
  • Making full use of the opportunities presented by the 2012 games, paralympic games and The Cultural Olympiad as a catalyst to increase participation in sporting and cultural activities
  • Improving the quality of Council housing stock and promoting high standards in private sector housing

Promote an inclusive society by:

  • Promoting good relationships between all sections of the community
  • Improving access to local services for rural communities and those who have a disability
  • Enabling, and improving access to, affordable housing
  • Taking steps to understand better the needs of all sections of the community

An Efficient and Effective Council

What will the Council be like?

We will be recognised as a Council which:

  • provides community leadership
  • offers excellent customer service in our local communities
  • is efficient
  • adopts sustainable working practices
  • works well with others

To achieve this, over the next five years the City Council will:

  • Identify efficiencies and ensure their delivery
  • Extend the scope of the Customer Service Centre to improve advice and assistance to residents
  • Actively manage the Council's physical assets in support of its corporate priorities
  • Invest in information technology where it will improve our effectiveness
  • Generate the maximum amount of income from our operations consistent with meeting our other corporate priorities
  • Work with local communities in the District to help them achieve their aspirations
  • Optimise the number of strategies produced by the Council and ensure that they are fit for purpose
  • Support and develop the role of Councillors as community leaders
  • Devolve powers where this improves the value for money of local services
  • Assist employees to adopt flexible work patterns to help improve service to our customers

Our Values
The City Council recognises that the way we work and our values as an organisation determine the quality of services we provide. Our values define the way we approach our responsibilities and will guide the delivery of our Corporate Strategy.

The Council strives to be an organisation which:

  • Provides the highest standards of service to all our customers
  • Adopts the highest standards of integrity, openness and honesty in all that we do
  • Keeps sustainability principles at the heart of all we do
  • Supports and develops our staff to meet the new challenges we face
  • Promotes equality and diversity in all we do
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Corporate Strategy Implementation Plan

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Annual Report

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Contact Us

Customer Service Centre
Winchester City Council
City Offices
Colebrook Street
Winchester
Hampshire
SO23 9LJ

Tel: 01962 840 222

Online enquiry form

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